Its a balance thing i think they are still working on, they are a developer focused group from what i've seen so lots of dev work and planning but not much on the advertising side which is both a good and a bad thing depending on how you look at it
Individuals do have their level of specialities. If they think they lack specialist in that area, they should look into rectifying that as soon as possible because social. Media activity is a strong point and medium of marketing for crypto projects and blockchain in general.
They could hold a bounty program although just a few bounty hunters are interested in the promotions. Also, there are social media channels and meetups and Blockchain conference.