The interest of traders to the token is the most decisive factor, because the more people are willing to buy it, the faster its price increases.
Traders may want to sell a token. This is also an interest, but the price of tokens will not increase in this case.
Much better if there is investor interest in the asset. I suspect that the concepts of the trader and the investor are mixed again.
If there is a demand on the market and traders buy it, this has a good effect on the price of the coin.