I think, these are great news. Not because everyone needed this functionality. It's just a very good indication for the whole crypto industry. When such big fish as Samsung invests time and money into creating a new feature for its high-end product it means they did a thorough analysis of the market. So we can be sure that analysis showed high awareness of cryptocurrencies around the world.
This can cause a network effect. If other manufactures start integrating crypto-features into their products we may witness new limits of Bitcoin price very quickly.