I think that they need to figure out how they will support their development at the initial stage and this is the main question
I think they should focus on developing their project, if their project is really good, its price will never be dumped! It is also a long-term way for their projects to grow
They need an exchange site with a huge volume, this will protect the price of token from getting a big dump. Remember about so many tokens are only applied to be listed on the small exchange and it doesn't enough to prevent the sellers.