Interesting concept. I wonder if people who trade fine wine (assumingly a very specific group of people) will even know cryptocurrencies? What will be your marketing strategy to address these people?
already all people know about cryptocurrencies. 
I think that cryptocurrency will help to improve the system of protection against fakes for wine sellers.
Let me assure you that 8 of 10 people I meet don't know anything about cryptocurrencies. They might have skipped an article about Bitcoin investment potential in Financial times and that is their only perception of cryptocurrencies.