Oh yes. I'll be honest that some people here in 3rd world countries like mine is like cherishing Bitcoin so much due to its fluctuation that leads to a good profit to them unlike in US where it's primarily like a little bounty only to happen for them when they earn quite few gains here in cryptocurrency. In fact, it is slowly getting established in here to be realized as an alternative payment method, not just something of a storage or just what you had said -- "store-of-value". It is kinda getting its utilization leading to its maximum potential, rather than just being a plain investment in the eyes of some people or traders here in crypto-market.