BCH had a good run while it lasted, after all of the bad press and schemes behind it ruined its rep. There is still a lot money invested in it, I just don't see it going anywhere anymore.
it never had any "rep" to ruin it! maybe some newbies were fooled into believing the lies they told but the majority never believed a single thing.
the only thing that BCH had was hype and it is nothing new with pump and dump altcoins. it literary happens every single day in the market. the altcoins get hyped up, they get pumped so they increase their price unrealistically then they get dumped.
that can be repeated multiple times before the coin dies for good, the number of p&d periods different coins have, and the size of it may differ but all the altcoins have the same patterns.