At least it isn't as annoying as Doge's meme and such wow nonsense. This will get old really fast. Mooncoin is a coin for space and science lovers. With over three times as many coins as Doge it'll surpass Doge in the 'huge profits quick' through pump and dumps and speculation section. It has awesome leverage, if you have the necessary pocket change. Therefore, it is a coin for Bitcoin whales as well as small time miners who are not willing to change the market but just want to mine at profitability and speculate on the future value of the coin. The name tells you where it is going, the moon (if 100 satoshis are the moon it is highly likely that it will be pushed to that or ever higher at some point in the future). If you want to trade you can't even make a dent in the market if you haven't got at least 30 Bitcoins to play with. So, MoonCoin is for the big guys as well as the little guys.
I can certainly agree in regard to Doge. It amazes me that coin became popular simply because of the meme. I guess it appeals to a certain age group... or something... but still.
As for Moon, the space angle would make sense. But again, was hoping for someone to say the developer is lining up projects that would help the coin. Link the coin to an astronomy marketplace? Maybe make a proper website for the coin? Right now, the name is all it has to work with, and that isn't enough in my opinion.