Yeah, we know that this decision is a major change of our initial direction 
But we have to be realistic, Francs' community is small, and it need to reach bigger marketplaces to become popular (EtherDelta is good for the beginning, but it is not enough in order to gain popularity)
We are still thinking about the best way to reward Francs early customers during crowdsale, we will probably send a good amount of tokens in extra with the purchase.
The listing fees depends of the exchanges, but for example, HitBTC require at least 2 BTC, and Yobit 0.5 BTC. So our first cap will be around 2.5 BTC in order to reach these 2 exchanges.
But we have to be realistic, Francs' community is small, and it need to reach bigger marketplaces to become popular (EtherDelta is good for the beginning, but it is not enough in order to gain popularity)
We are still thinking about the best way to reward Francs early customers during crowdsale, we will probably send a good amount of tokens in extra with the purchase.
The listing fees depends of the exchanges, but for example, HitBTC require at least 2 BTC, and Yobit 0.5 BTC. So our first cap will be around 2.5 BTC in order to reach these 2 exchanges.