I have been suggesting for months that we need to give away BTCZ to get it into the hands of those who will use it. Bitcoin started that way also. I found this earlier...
"For my first Bitcoin coding project, I decided to do something that sounds really dumb, wrote Gavin Andresen. I created a website that gives away bitcoins. It was June 2010 and, in an era when obtaining BTC wasnt easy, Andresens idea proved to be very smart. For the nascent cryptocurrency community to grow, it was essential that bitcoin be distributed as widely as possible. Only through having skin in the game, and sending and receiving BTC, would it be possible for people to understand Bitcoin and for it to grow from an idea into a global phenomenon." <<< from a Bitcoin history on Bitcoin.com
Making it very easy to get some BTCZ, by downloading a wallet with maybe 1000 BTCZ but only once, just to get it out there into the hands of someone who isn't going to try to trade is an hour later on some exchange. Adoption is the only way BTCZ recovers it's value even if intitially it is a collectible or novelty item!
Read the whole storyline here....
https://news.bitcoin.com/bitcoin-history-part-3-turning-on-the-faucet/