before investing in a coin we should consider to check company roadmap and tie-ups and development communication all these factors are important for a coin growth
This is also a good indication once you find out the team has good relation to some projects which they can collaborate in the future, the token shall be a good investment for you. Some of the projects were not that good at PR but has close connection to the industry like the people in DENT project.
It all depend to what kind of investor are you though, so if you are a day trader, you might not like a coin which its price doesn't spikes to more than 5% everyday.