I've been recommending this wallet to my less technical friend because it's my understanding that's it's safe even if the site/ company fails. Is it totally true?
I know that armory and paper wallet is probably the safest but for non technical people it's not really easy to setup.
Have your friend use electrum. It's very easy to use. Remind him to a) write the 12 word seed down on a piece of paper and put it in a safe place b) set a decent password. That's all he has to do.