It's probably more like a blockchain-version of Twitter than anything though it also has some elements similar to Facebook and Reddit. Instagram, being image-based is a little different and we will have some image-based chains that will work with EasySocial as well, similar to how the blogging chain I mentioned earlier will work with it. They will also work with each other. For example, a blogger will be able to find a photo to illustrate his post on the photography chain and when he uses it in his blog post it will not only automatically credit the photographer but also when the blog post gets upvoted the same user will simultaneously upvote the photo's post in the photo chain.