Actually - I don't see it (and I knew about that project before most others). Average people don't even know who Alan Turing is and I think would understand something like "can process transactions as fast as VISA can" much better than something that is "Turing complete" (they would probably say "oh - so did this Turing guy forget to complete something and why is it that we need to do that now?").

On the fees - I'd go with divide it by 10 (so 0.1) and see how that goes first before perhaps dividing by 10 again (maybe that won't be necessary for some months).