Think competition.
Understand that *because* of their design our "Turing complete" competitor will *never* be able to do as many TPS (they will probably end up unable to even do as many as Bitcoin).
I don't think we should be trying to compete in that space - personally I think some sort of separate blockchain for such "luxuries" would probably be a better move.
Also as much as I admire Alan Turing's achievements I don't think his name is going to be much in the way of a great marketing angle.