They have so many promotions that would help their platform be known in the crypto space which it also focused on social media. Trading sites is becoming more and more that makes them difficult to attract users.
There will be such difficulties on developing the project like making an opportunity for the investors to get bonuses or discounts so the investor would be attracted.
Hereby, really large investors do not need any bonuses. I studied information about this. Only beginners pay attention to bonuses. Experienced investors look at the project and its specification.