Personally, I think that mass adoption is going to push the prices up and reach a new ATH. As the supply is limited, by increasing the demand for Bitcoin is going to have a significant positive effect in its price. We should try to integrate Bitcoin as a way of payment method in e-commerce businesses at first. This is very easy and it can show results directly to the market.
Im also a believer of the demand and supply theory of bitcoin. Since the market starting to fall, panic sellers also contributed to the downfall by decreasing demand. But as per what news i am reading everyday, the world are slowly adapting cryptocurrency as payment. The value will recover soon.