What goes wrong if SnowGem uses existing centralized and decentralized exchanges? Creating userbase and generating real volume is not that easy. There is a huge exchange competition now.
The competition is huge. But there are no really interesting or unique exchanges. All work on almost the same software, which has both advantages and disadvantages. I think the Project SnowGem team has something to offer to the crypto industry. They are very strong developers.
Competition is always good. It spurs projects not to stop there and to be constantly in work. Keep going forward. Those who stopped immediately lost their positions.