Quite interesting, even if there is no ICO from the project. They keep making so many topics on their blog without even caring the claps or the audiences.
In some projects, it is possible to do without even conducting the ICO itself. It all depends on the project idea and investment.
I do not think it can exist without an ICO. This is a very important process in the development of any project. it affects, that the team collects the appropriate capital for further development. It seems to me, that this is a pretty big support and it's difficult without it.
I agree that ICO is an important process of any project, you need to take into account private investors who want to remain incognito, perhaps this supports the project.