Investing from now in this ICO is very beneficial for them. They will not get the coin in this price after the end of ICO when it will be listed there. Many of them are investing in it as they are the part of that project but other who knew from now have to invest now.
Yes the coming months are bringing something special for the crypto community the price of the coins will be very higher at this point it take a little money to buy a lot of coins. Many experts said that it is the time for the collection and for the investment in the coins.