Litecoin is rebranding and changing the logo due to the fact that it is preparing to compete with anonymous cryptocurrency ZChash - Litecoin network will implement the technology of confidential transactions before the end of this year.
Oh I never knew that one. Did you mean Zcash? I mean why the logo though? It doesn't make sense. Anyways, perhaps I need to investigate more because I'm not fully aware that LTC is trying to be anonymous as well. There's a lot of coins like Monero who's really focusing on anonymity so I'm just wondering why LTC suddenly wanted to join the bandwagon.