Why not? Once the project is in light of what can give people fulfillment in the area where any projects seeks to handle, then they will definitely thrive.. Even much more than the so called established projects... Cos a new development seeks to improve on the shortcomings of an old one
The problem is that new coins / ICO are often a copy of another and they do not live long, mostly while there is a benefit for traders. I advise you to deal with standing coins.