I noticed that most people really do not read the project at all and are not going to do it. They have enough of what is now called a presentation. Therefore, it will probably be more interesting, but I do not think that this is correct. Better to read and dive into the details.
Ah now on such a market I think not strongly will help you to read white paper , very there is good projects and with a white paper but harvest little funds , I think here need a already luck )