28nm chip running at 30GH/s?

Is it just me or is that a little uncompetitive now, let alone in Q3/Q4 when we will get our hands on it....?
Who designed this chip? Can't we run more hashing cores in parallel? KnC managed to get 150+GH/s out of their chips back in October 2013
Screw going down to 20nm - i think you should sort out the RTL code on the 28nm chip before you do anything else!