This project has already completed 3 phases and its unusual that I havent heard about it before. However, I will look through documentation
As far as I know, they are not the first one to introduced the use of email for crypto transactions. There are a bunch of projects already. So their claim is not totally true. But if they can deliver this project successfully, that's fine. Competition in the market is good.
I have not seen such ideas before. maybe I missed something?
But I think that the project can articles successful.