Hi, You say that advertising type Digital Out of Home will take the first place, compared with the usual signs and billboards. But don't they belong to the same type? What media will be used for advertising campaigns on your platform?
Tablet screens in stores, TVs, billboards in cafes - all of these screens can be used as advertising media. DOOH also allows for cross platform campaigns, with short range technologies such as Near Field Communication (NFC) and Beacons allowing for greater personalisation and engagement through the integration with the consumers personal mobile device.