I noticed that most people really do not read the project at all and are not going to do it. They have enough of what is now called a presentation. Therefore, it will probably be more interesting, but I do not think that this is correct. Better to read and dive into the details.
Currently, scammers hire professionals who (for a small fee) write them a white paper of good quality. So at first glance it will be difficult to determine that the project Scam.