Well, we hope that there are a lot of people will join in the Airdrop to ensure that they can gathered numerous supporters of the project. This will help for the team to gain big supports too from the investors that will make the platform more functionable in cryptos.
IDK why you would want a lot of people to participate in the airdrop as every token given away is the price being reduced proportionally
It's not ICO project, it's final product, they are looking for customers and not investors, the platform is already live. the point of this giveaway competition is to gain new customers through referrals program, they are expecting to gain money through fees, so it can share it with affiliate partners.