I don't understand it. The devs said that this coin is not a "hippie" coin or "tree hugger" coin. They said as much to the chinese. In the end, all the adoptions I've seen so far is either save the jaguars or save the pocket whales or something. There is no market in charity I'm afraid. We can all stay here and wax poetic all day and wait for the next attempted pump but this coin is frustratingly stagnant and the silence of the community is pretty telling.