That's an obstacle and probably team should take action on it. Since new project nowadays could only turn into bad due to the reason that the market still didn't move forward and it's hard to attract investors when it comes to that matter.
Well, if they are a really legit team then they should make a new strategy to enterprise the users with their platform and I hope we can get much efforts.
I think maybe if the team can come up with new promotions, then new users who have not yet seen the project should join.