The Background Of Moongrows
pt.4 Powerchain
Branding and Identity
pt.4 Powerchain
Branding and Identity
The analytics and marketing team has begun to explore the market, target audience and industry specifics.
High Expectation Customer
HXC (high expectation customer) is a person who is well versed in energy and in the blockchain. He serves as an example for other people who understand product a little less but repeat for HXC (since he participates in this project, I should do it, too).
The first Target Audience is people who believed in this platform and its prospects. We analyzed successful references in the niche and drew target client portraits.
The main Powerchain token holder's portrait is:
- young and successful man
- interested in innovations in technological areas and innovations, energy, blockchain,
- watching trends and whats happening in almost all industries,
- appreciating utility and visibility,
- having the opportunity to assess the value of the project and its prospects, or to base on a relevant opinion,
- with allergies to old age (who needs emails, if there is a telegram, guys?),
- using various devices, forever with an iPhone in hand,
- with the desire to help the world around and reform the old systems,
- emotional and impulsive,
- between criticism and fanaticism, consumers of information
Brand solution
So, the Powerchain brand is a bright project, emphasizing the transparency of work and the desire to change the whole industry for the better. At the same time, the Powerchain will tell about itself in the most obvious way, without taking extra time from the user. The project created a bright and spectacular first impression, becoming at the same time an understandable friend from the first minutes.
Having relied on the visualization of complex things, we need to choose the infographic style, use more schemes, manage attention due to color and be stylish at the same time.
Chief Marketer Anastasia proposed to use the range in the style of Retro-Wave, as it is associated with innovation and grass that used to be greener. We can show all the complex system of storages work and grid in one animated scheme, like this example.
Core values of the Powerchain Energy brand
1. Smart. The team is trained and experienced in this area. They share your experience through content, know how to make the complicated simple.2. Honest. From the very beginning, Powerchain is not afraid to talk about risks, and want to maximize all the ins and outs of its work. The team make reports, talk about successes and failures.
3. Social. Powerchain is everywhere, it is easy to communicate with the team on any social network and even offline.
4. Confident. The project sets feasible goals and is confident in itself, partners and own experience.
5. Altruistic. Powerchain appeared to reform the power grids, and do its best. Not here for financial implications, although the team is confident that in the project participants will not lose anything in long terms.
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