The main thing that the project raised the same money as the number of subscribers in social networks.
in today's situation, money is more important than the number of subscribers and likes. Finance directly affects the work of the company
Popularity in social networks is not very important for such projects, its more important to decide the amount of the fund money, this is much more important than likes and subscribers.
Yes, funds is important..
Also community is important too.
May be need adding discord channel? This is good choice for community