Personally, I think that mass adoption is going to push the prices up and reach a new ATH. As the supply is limited, by increasing the demand for Bitcoin is going to have a significant positive effect in its price. We should try to integrate Bitcoin as a way of payment method in e-commerce businesses at first. This is very easy and it can show results directly to the market.
That may be a reason; however, for the mean time, I don't think there is really an answer to this dilemma. I mean, if we, the believers, want Bitcoin to be integrated in a wider scale in the business sector whether as an investment medium or a mode of payment, then, we really have to push it and make it a valuable asset so that companies and other business entities alike would see such value to accept it as a currency. However, right now, since the market and most of its assets are dwindling, it's not really helping the cause of Bitcoin and all other cryptocurrencies around.