Charles did his own marketing attempts trying to push this Vitalik as uber genius geek narrative (which he may or may not be. some said he's really clueless on financial side and that might impact way he sees the design of the system in a negative way). The Invictus guy seemed bit weasel like, but he is smart and creative. Their distribution model with angel shares and such was pretty creative, though I wouldn't bet on them. Keep in mind though Charles split from Invictus, so Charles did plenty of work to bring protoshares where it is now. He basically started fresh with Ethereum and needs to catch up a fucking LOT to both Mastercoin and Protoshares (invictus), but especially Mastercoin which now has functional decentralized exchange in beta stage, while Ethereum only has "touring complete" talk and fantasies and a failed IPO attempt.