Isn't the signature campaign intended for that purpose, to make more exposure?
This is actually project with features like anon, scalable and with the name BTC with it. Unfortunately, altcoin market is really dragged by the bears and everyone are dumping what they can at every rise of price. BTC2 will also be affected by this market, no altcoin is bear proof.
Not sure about the effects and price of BTC2 at the moment.
nevertheless, weeks after the start of campaign, I saw the price of BTC2 rose dramatically.
I think the rises in the period come from campaign's effects.