Re: [ANN][ICO] The Joy — Your Marketplace for Wellness and Beauty

How big user base are you expecting?

Will do our best to make Joy a true leader like AirBnb is.

According to the fact our app will operate globally - we have a strong feeling that we will be able to attract up to 1 million active users to our platform in a year after the launch of our platform. Then more and more according to the new market expanding.

And how are you going to attract them?

Through the digital marketing and events participation. We allocate 60% of all the collected funds for the marketing

60%, that's a lot!

You can read more on our marketing strategy here - https://medium.com/thejoy-app/the-joy-marketing-strategy-e439cf3cbad1

Thanks!