This project is one of the first to use cryptocurrency in real life, not only for speculation in the market. Plus it makes the content decentralized.
I agree this project is having a real life application this is the point where most other projects/ICO are really missing out. After the first airdrop of BTT tokens, Tron is finding down markets whereas BTT tokens keep rising. Before the first airdrop, it was rough trading around 24 satoshi and in last 24 hours it is rising up to 30 satoshi. I just watch in bittrex not sure about other major exchanges.
I think that people really need another great ICOs, because they are ready to invest and Bittorrent has shown it. If any other ICO is going to be launched on Binance, it will be sold out within only several hours.
Not sure that they will easily believe into you and me. But, investors are good enough to pick the right choices. Because, BTT tokens are performing well and I believe in coming days even it will be dropped free to Tron holders, I guess there will be continuous demand from content seekers.