Swofty is making chance of getting paid worse by taking this matter all over the internet. Best way to deal with these kind of situation is to work behind the scenes through legal means.
Me and a few others was in the same situation when we followed a syndicate service and ran up the winnings but we never brought this up publicly. My money wasn't as big as swofty's but combined with the others it was bigger than his amount. Anytime when you have money in a book and if they are struggling to pay, best way is to do legal pressure. Publicly exposing before you get paid only makes your chance better because lot of people will start withdrawing in panic and they won't be able to honor any withdrawals.
Softy's story is spreading like wildfire and its mentioned in every major gambling boards and that is going to make things very difficult.
I totally agree with that, but what if the person involved don't have the ability or can't handle things like that? Well, sometimes publicity helps because someone will guide you what are things to do.