Interesting platform, but I do want to clear one thing out. They did not start with development after the ICO, right? Since I see that their Sylo - online confidentiality application is almost 2 years old in iOS, so they had the product before ICO?
Their application is currently a semi-centralized P2P confidential communication app, which was released way before trying out to find a solution through blockchain. Taking the communication components from there, they will soon release a blockchain enabled comms platform as part of a user-first ecosystem, that enables seamless connection to other DApps. Don't forget to check their beta program, beta will be released by the end of March.