admins can hire professional developers if they need to. and in general, I think that this product is not very difficult to implement.
I can not judge the technical side since I am not a programmer. I can only say that today the technological part of the project is secondary and less expensive than marketing. Here is where the secret of success of many projects!
Of course, if a lot of money is invested in marketing itself, then over time there will be very positive results, quality promotion always does a lot of work.