The name is all in good, ironic fun, because for once, being exit scammed is a good thing.

When you're holding keys, every time someone else tries to exit scam (by buying keys), you receive dividends.
Additionally, when the last key holder does exit scam (i.e. wins), a portion of the jackpot also gets shared amongst all key holders.
(Also the contract code is open source, so anyone can verify it if they wish)
Check out the launch promo vid if you've got a minute guys!
https://www.youtube.com/watch?v=rzqIOcGa_Do