Each project should have its own peculiarity, this feature should distinguish among other competitors, I personally think that it is necessary to do everything better and take all the mistakes of competitors, analyze them and easily bypass them with our updates.
Of course, the project needs its own innovative developments. To attract the attention of the community and investors, you need to introduce unique "killer features" and then the chances of success will be much higher!
It should be done in such a way that it is easy to beat competitors, the main thing is to have a goal and a unique idea, you are right