Would you prefer him ignoring the project completely? At least we know someone is working his ass to create BSD adoption out there. What do you do other than hodling? Not that I'm underestimating "hodling" but promoting the project actively is so much harder than just hodling passively.
Bitsend has long history, massive give away, and it is reliable, in my opinion.
Bitsend team abandoned the project after years developed it.
I don't think so any time in my life.