What is the structure of your platform? Do you have it will perform many tasks, so I wonder what modules will be the basis for the development of all the functionality?
The heart of the project is the Backend. Via API's, it is able to feed either the main user interface as well as native-apps and communicates directly with the Command & Control Centers. It consists out of temporary and persistent data storage, the main scheduler, API's to Amazon's Elastic Transcoder, external proprietary advertisement systems and payment providers, the Transaction Engine, Notification and Email modules, etc.