The only message which is being sent is that Bitcoin had attracted a bunch of fanatical idiots which could care less for the money wasted in the stunt. That will give more and more reasons to Apple distance itself from anything related to Bitcoin. I am sure some important decision making people inside Apple will even interpret that as attempt of financial terrorism.
I think it's fucking hilarious. Anyone taking it seriously (from either side) needs to relax more! Financial terrorism... LOL!

But that do not change the fact that such stunt is not going to convince a company like Apple to comply with everything a bunch of fanatical idiots require.