Announced on Feb 14, 2019, JPM Coins headline surprised many crypto enthusiasts
there is nothing surprising about that. it was obvious from day one that they started attacking bitcoin that they will eventually start something like this. why do you think they were attacking bitcoin in first place? they were simply afraid of losing their position and have been desperately trying to keep up with the world.
instead they are ambitious to be followed by the world, by trying to appear in front, so it is expected that many consider them gods in this business, so they can also drive investors' psychology. I think it must stay away from that nature
i don't think the coin is even released to public for "investment" though. it is more like them using it internally and only taking advantage of the hype to improve their business and profitability.
additionally because of things they have done in the past towards the whole cryptocurrency market and specifically bitcoin, even if they released it for investment i don't think it can be successful because as you can see the feedback is already very negative towards this coin!