Actually the more I think about it the more I like this idea...here are my 2 Satoshis:

Trading platforms already pay a lot of money for traffic each day. They are all aware of the poor state of our market and how we are stuck with "souvenir tokens" so they probably prefer to spend this money on giving us token holders some credit on their platform to try it out. Most of us let's face it will probably lose some will make good returns.

Will they have something to do with the tokens? I hardly believe it....and if they are big as they say they will also not pump it...Do they do this without trying to gain anything? I would not bet on it either....So this leaves me with this:

They want us as players and they are willing to pay for it. The only question remaining is whether we chose to send them our tokens to get that chance on their platform? I think I'm ok with this for probably 890% of the shitcoins I'm holding