As far as I understand, the project is developing «under the wing» of a major international holding? Then why do they need to hold the ICO to raise money?
The need ICO to distribute the tokens and draw attention of crypto currency traders.
Why do they need money? Or do they plan to spend it on something else?
No, the funds raised on the ICO will be spent only on project development. The more money they get from the tokensale, the faster theyll reach project development goals.
A good marketing campaign would be useful for drawing attention.