I think Binance wouldn't list Binance because they sound pretty arrogant and unprofessional:
Tip 8: Dont ask me for a status update on your application.
Tip 9: Dont ask for a contact person. We dont allow contact with our review team. We want to avoid bias influence as well as potential bribery attempts.
Tip 10: Don't shill your coin to me on Twitter, or any other social/chat programs.
Tip 11: Dont send me your white paper
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VS If a project team acts lazy, overly cunning, arrogant, or just outright unprofessional
It may seem arrogant but it's not unprofessional or lazy. In fact it would be unprofessional if Binance, or even CZ in person, would make listing-decisions based on what he excludes. Just imagine how many try to convince him, or Binance-Staff, directly & personally to list this or that, try to bribe him or whatever. So, in my opinion he just clearly says how it is and what will not lead to success.
Factom actually should have some chances, because:
1) it's a great team
2) they've shown not just abilities but also standing-power - Factom is there since 2015
3) they've never hyped
4) never acted greedy (ICO was nothing compared to today)
5) achieved a lot, not only technically but also regarding business
The only reason why Factom is not listed on bigger exchanges yet is probably because nobody, especially not the team, ever hyped it.