Wall Street Jornal piece shows that KnC made 15mil profit on 75 mil in sales last year.
http://blogs.wsj.com/digits/2014/02/06/cold-virtual-cash-a-bitcoin-mining-center-for-sweden/
These are strange figures because they collected 28-34 mil on preorders, but hardly expensed anything yet on Neptune. If it is so, then they were $20 mil "in the hole' before collecting Neptune preorders. Alternatively, they were probably already in the black with Jupiters and then used at least half of Neptune money to make a prepayment or payment on the datacenter and/or unreleased Jupiters.

If it is so, it would mean that  plan B was their original intention all along.
I will wait until i hear about hosting arrangements, then decide.